Art Direction /
Graphic Design
What does it take to drive change in an industry? For Ruroc, change means going down the unridden path, engine screaming, firing at the red-line. It’s about the fearless pursuit of change - not being afraid to stand out.
Ruroc is a fast moving, ever evolving brand taking the motorcycle helmet market by storm. With insane growth, the brand has sky-rocketed to new heights.
Starting at Ruroc as graphic designer, I becoming solely responsible for brand, marketing and social design of the business. As the team grew, we branched out our visuals
and reached new audiences. Now, as art director, I am responsible for the cohesive look and visuals of our campaigns and marketing material, whilst simultaneously planning and executing successful web, social and CRM campaigns and promotions worldwide.
